Not sure what you need, but know that will involve some or all of the below, book an initial consultation and we will listen to your needs and advise on the best course of action and strand or strands of the below you actually need.
Our focus is the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. No matter what type of business you have it will still fall under the 7 Ps of Marketing.
We use the Ansoff model, a strategic tool used during the development of a growth strategy. It is a good basis for considering the strategic development of your company.
The Ansoff growth matrix is comprised of two axes
Four types of growth strategies are proposed on this basis. The four main growth strategies are as follows:
We follow the 7 steps of business planning and development.
Set your objectives.
What do you want to achieve? What is your revenue generation target? Do you want to make 1 million a year in recurring revenue? Or sell 30000 units of your product?
Define your budget.
You need money to make more money. We look at your gross revenue, remove the fixed costs like salaries and office costs and keep something on the side for the rainy days. What is left should be reinvested in your business development efforts and marketing planning.
Define your target audiences and what they want.
If you want to reach your target customer, you need to know where to find her/him and how to appeal to her/him.
You need to create as many buyer personas as you need to address different kinds of applications that your product or service has.
It’s important to remember that what you offer is appealing to people for different reasons.
We will help you to find them all.
Define the channels you want to use.
After you have defined whom you want to talk to, you have to pick the channels, the strategies and the tools to reach them. We will guide you through what these are and what works for who.
Define your KPIs (Key Performance Indicators) and how you are going to monitor your ROI (Return on Investment).
We define what are the metrics that matter for your business.
An obvious one is the number of sales. But others could be the number of connections in your network that you can nurture through your content marketing. Others could be the number of subscribers to your mailing list or the number of people in your Facebook group.
KPIs vary from business to business, we identify yours and put a plan in place to track them and your ROI.
Define your sales process.
When you reach this point, you know which position your decision makers have, which industry they work in and on which channel you are going to reach out to them.
We will guide you through a sequence of action steps that you can easily replicate, these will include:
Sourcing Prospects.
Where to source prospective leads.
Connecting with them
How to reach out to them.
Do your homework
How to get to know them and their company. More information you can gather, better it is. The goal is to try to understand from which angle you can approach the conversation and identify what THEIR problems are so that you can personalise your pitch. Intelligence is gold.
Talk to them
How and when to talk to them, do not start by pitching your product. NOBODY likes to receive a standardised pitch.
The initial call is mostly ABOUT THEM, not about you nor your product.
Close or Let go.
You have to understand if you can help them. If your service is not helpful, be honest, tell them and let them go.
Trying to go for a hard sell will only arm you and your company’s reputation.
But, if your service can provide value to them. Go for it.
Put everything into action and keep an eye on the results.
When we have taken you through everything that you need, then it's time to create a Successful Business Development Plan which will be the cornerstone of your future success.
We will also show you being adaptable is one of the essential qualities that you will need to survive the never-ending changes in the market and how to adapt your business plan to represent these changes.